One fine day when I was at work and there was no work, I just started to browse. I got this superb photograph and the next moment I wanted to do an ad using it and the result was www.anythingandeverything.com with the baseline ‘for those who are not afraid to know’. For my art partner V.C Ratheesh, all it took was just 5 minutes to fix the domain name and the baseline.



But then that’s purely coincidental, kinda reverse process and I started the ‘real’ search for images for the imaginary www.anythingandeverything.com and bumped on the following photographs, but none satisfied me as the first did. But we are still working on the second ‘campaign’ using a different set of characters but with the same idea.